Jono Fleming | McMullin Journal

With a background in interior design and styling, Jono Fleming is a self-proclaimed maximalist and one of the most versatile talents in the industry. Over the past 17 years, he has built a career that thrives on creativity and adaptability. Renowned for pushing the boundaries of interior design, Jono has crafted a distinctive space where bold aesthetics seamlessly blend with thoughtful details. His Sydney apartment is a visual feast—from an impressive gallery wall to a lush indoor plant sanctuary and an eclectic collection of furnishings, each corner reflects his unique style. Dive into the world of 'curated maximalism' as Jono shows us how to fuse vibrant, daring design with the warmth and comfort of apartment living. 

Can you tell us how your journey in interior design and styling began? What drew you to design?

I was always very creative growing up and my parents generously let me paint my own bedroom. At one point I think there were 4 shades of blue with dark brown ceilings, which at the time was a bold choice but might be seen as a bit on trend in hindsight! I always wanted to create spaces and try something different and luckily over the years from working as Style Editor in magazines to private design clients, I’ve been able to make that dream a reality. 

Where do you draw inspiration from when you’re beginning a project or first envisioning a space?

I pull inspiration from anywhere and everywhere to be honest! It’s not just limited to Pinterest and magazines though. I find inspiration in film, travel, music and art. Our experiences in life help create our reference points in design so inspiration is always around us, even when we’re not paying attention. The key is also to listen to the client and their needs. What are they asking for, or what are they trying to articulate but maybe not have the right words or vision. That’s our job as designers to come in and bring their thoughts to life.

How would you best describe your design style? How has it evolved?

I definitely err on the side of maximalism but I like to see my work as more layered than over the top. I aim to create unique, personal spaces and I find layering the spaces, be it through furniture, decor or art, can help add those personal touches throughout. It has definitely taken time for me to find my style. I also went through the minimal, scandi, blush pink trend back in the day but as I grew in my own space and also gained confidence in my design choices in general, I’ve been able to craft an aesthetic that is true to myself and feels personal. 

Can you share some of your favourite things to work on? Any particular rooms, styles, spaces, materials that you’re drawn to?

I completed a project recently where they allowed us to take some bolder risks when it came to finishes. The bathrooms in particular became real stand out spaces, with unexpected colour combinations and a focus on pattern and storytelling through materiality. What I loved about designing these spaces was the freedom the clients gave me when it came to areas that are normally relegated to white walls and floors. With so much focus on ‘safe design for resale’, having the luxury of designing fun, vibrant and exciting spaces really made a difference and has resonated with people all over the world with one particular bathroom being shared online with thousands. Whether or not people take the bold leap to try something different in their own space, I love that it’s provided a point of difference and inspiration.

Entertaining season is coming up quickly: do you have any summer styling tips and tricks for us?

The best tip I can give for entertaining is to go easy on yourself! I love hosting friends and family at my place and I’ve learnt over the years that in order to have a successful dinner party or event, you need to delegate and choose recipes and drinks that you can prep ahead. At the end of the day, you want to relax and enjoy the art of entertaining yourself, and being stressed in a kitchen doesn’t help set the vibes of the day. Choose easy recipes that are hassle free, get people to bring some drinks or a dessert and make sure you go easy on yourself!

Can you give us a glimpse into your creative process — from conceptualising an idea to bringing it to life?

I always start with a moodboard. It’s a bit old school but before I even look at materials, do a plan, work out the paint colours, it always goes back to the mood board. I like to try and capture the essence and tone of the project. It becomes a roadmap that I can always refer back to so when I’m in the process of selecting furniture, tiles, tapware, all the little details, I look back at that initial concept and mood board and see if it fits that general vibe I was trying to capture from day one. Of course things evolve and change with a project but it helps ground the choices and makes everything referential and intentional.

What’s next for you? Are there any exciting projects you’re looking forward to?

There’s a lot of exciting things coming next year but at this stage I’m not allowed to announce any of them! It’s very frustrating for me as I love sharing all the things but trust me, what’s coming is well worth the wait… and there’s a few things throughout the year so watch this space!

Designer: Jono Flemming 

Photographer: Nic Gossage